Trending at number 1

27 06 2012





#Yorkshirehour: Week 17 Number One Worldwide Trend on Twitter

27 06 2012

So, what is #Yorkshirehour that you’ve seen splashed all over Twitter tonight?  Well, my friend Helen and I started it 17 weeks ago with the aim of providing Yorkshire businesses one hour a week to promote themselves and to do business to business networking.  It has been a phenomenal success which has exceeded our expectations!

#Yorkshirehour is open for business – Wednesdays 8-9pm

A virtual place – but a real time – to promote your Yorkshire business
The history:
A few months ago, my Twitter  friend, Helen Massey and I were both active on Twitter during ‘#scotlandhour‘ and she tweeted,  “If there’s a #scotlandhour can we have a #yorkshirehour too?”  From my Aspinall_Ink account, I said, “Of   course.”  And so, Helen and I chatted about it – and then named a day and an hour – and so #yorkshirehour was born.
How does it work?
When it gets to 8pm on Wednesday, start tweeting about your Yorkshire business and add our hashtag, #Yorkshirehour.
For example:
  • “We’re freelance photographers and journalists based in West Yorkshire #Yorkshirehour”
  • “#photography #travelwriting #foodreviews #Huddersfield #Yorkshirehour”
  • “I tweet about #chickens #allotments #wildfood #cooking and #WI”
You need to hop onto the search box on Twitter and search #Yorkshirehour to see what other Yorkshire folk are  promoting. Then, ‘follow’ and say ‘hi’ to any you think might be  relevant to your business (or look like interesting tweeters).
Don’t forget to then check your account for new followers and say thanks – and see if you want to follow them back.  This isn’t about everyone following everyone else so, no ”Follow me – I follow back” tweets please.  We’re talking ‘quality’ not ‘quantity’: will the new followers help your business in someway?
Top tips
  1. As Twitter is live; remember to keep retweeting your original welcome tweet so people can see who you are and what you do/make/sell – no matter what time they join us.
  2. If you’re tweeting on a pc or iPad, have multiple browsers open so you can flit from the search to your mentions.
  3. Please avoid using the word ‘follow’ in your tweets during Yorkshirehour, if you can. That way we might be able to avoid the spammers and pornbots – if  only for a couple of weeks more.
  4. #Yorkshirehour is a weekly event on a Wednesday. Please don’t add the hashtag #Yorkshirefollowladder to #Yorkshirehour tweets. (I was the first to use #Yorkshire #followladder but that was the hashtag for a one-off Sunday night event.) Another reason not to add #Yorkshirefollowladder is that it uses up a lot of your 140 characters!
You’ll be amazed how many new followers you’ll get and business contacts you can make in an hour – and all from the comfort of your  own home.  So, please start retweeting links to this blog post like crazy and  join us on Wednesdays if you  can.
We hope you’ll join us. If you’ve found #Yorkshirehour has helped your business in any way, please post a comment on here, our new blog - or on our Linked in Group’s page.

Please visit the new home of #Yorkshirehour (which we’ve integrated into our new website)





#Yorkshirehour: Week 16 – Number 1 trend in the UK

20 06 2012

I think this says it all… #Yorkshirehour was the number one trending topic in the UK from 8.30pm onwards and still going strong in the number one spot after 10pm!

We were trending above #Jimmy Carr – (and Jim Carrey too, strangely) by about half past eight tonight and then we trended at number one from just after that – and we’re still the number one trend as I type this at 10.20pm, which is pretty good going seeing as how #Yorkshirehour is only really 8-9pm.  We’ve had 4,223 tweets and retweets using our hashtag since we kicked of this evening.  It’s not the most tweets we’ve had in a night – but it’s the best we’ve done in terms of trending!  Helen and I are amazed by the success of this idea we started pursuing 16 weeks ago.  Thank you for joining in. #Yorkshirehour – What’s it all about? For those of you just looking up #Yorkshirehour to see what it is, please see the previous posts on here, especially the first one on this #Yorkshirehour which explains all about this weekly business to business networking event.
Thank you
I’d like to say a huge thank you to all the regular #Yorkshirehour tweeters for sticking with us each week – and a big ‘hello and welcome’ to all the newbies.  Please add a comment below if you’ve gained followers, made business contacts and done some useful networking.
Best photo with a tweet tonight:
Sinéad Sopala‏@Ramsdens #Yorkshirehour join us at our monthly @midyorkshirenet meetups @themediacentre look who joined us today. Next one 18/7 http://twitter.com/Ramsdens/status/215534669582708736/photo/1  (Sinead – I wish I had a prize to give you for that one!)
Here are some of my other favourite tweets from tonight:
Welcome to Yorkshire‏@Welcome2Yorks @Aspinall_Ink fantastic place to get lots of Yorkshire folk talking to one another and long may it continue! #yorkshirehour
HoneyApple‏@HoneyAppleCoUK Rite, time for me to catch up on Eastenders (by that I mean shout at the TV for an hour – “Stop lying Michael!!”) Nite all #yorkshirehour x
Michelle Victor‏@MichelleVictor My favourite hour of the week on twitter is #YorkshireHour
These from #Yorkshirehour regulars:
Jolene Rae-Walsh‏@JoleneRaeWalsh When does an hour only last half an hour? When you’re at #yorkshirehour :)
Todmorden’s LuckyDog‏@LuckyDog_Tod Don’t forget to tune into #yorkshirehour next week and I will tell you about the Lucky Dog Picnic in July!
New businesses spotted:
Train2drive‏@train2drive Hi everyone we are a driving school based in Yorkshire #Yorkshirehour First time on Yorkshirehour. We offer pocket friendly driving lessons
Wolds CottageKitchen‏@woldscottage Handmade award winning artisan preserves from Wetwang East Yorkshire http://www.woldscottagekitchen.co.uk retail& wholesale enquiries welcome #yorkshirehour
I look forward to more tweets with you next week.  Please post a comment below if you think #Yorkshirehour is good for your business. Or, even better hop onto our business website and the official Yorkshirehour blog and post a comment there.  (As this blog will eventually be phased out.)
Cheers
Angie




#YorkshireHour: Week 15

17 06 2012

This week’s guest blogger is Vicky from Yorkshire Farm Shop www.twitter.com/YorksFarmShop

On Wednesday night at a few minutes to 8pm I volunteered to be the guest blogger for #YorkshireHour. Yorkshire Farm Shop has only been in business for the last 3 weeks and since we have started we have always been on #YorkshireHour, it’s great to see some many like-minded people in one place. Since we have started we have had a massive amount of support from #Twitter, in just 3 weeks we are now on 699 followers which we think is amazing. Our first orders have been mainly from #Twitter and I am sure #Yorkshirehour has had a hand in that helping us raise our exposure.

I have little secret to confess on here, I am from Lancashire and my husband from Lincolnshire but we met each other in Yorkshire and live here now. Even though we are not from Yorkshire, we love it, we have made it our home and we have established our business here. We’re massively proud of where we live and love supporting local Yorkshire businesses. We believe people should celebrate what they have on their doorstep rather than going further afield. On Wednesday I was very exhilarated to be the guest blogger and was trying frantically to keep up with all what was going on.

I must admit when we are on #YorkshireHour I do feel really hungry (lots of delicious produce being talked about), fancy a drink (lots of fabulous wines, beers, teas, coffees and cordials catch my eye) and I always come off it thinking we need to book a holiday (lots of nice places to go)! I hope you won’t hold it against that we weren’t born here but we’ve adopted #Yorkshire and we hope it’s adopted us – (hope so because my mum and dad have moved here now!)

Here’s my favourite tweets from the evening, I hope you enjoyed it as much as I did!

Mark Woolley‏@CountryCordials Delighted to announce the Official Release of this Year’s “Wild #Yorkshire Elderflower Cordial” on #Yorkshirehour Tonight – 1st in the Know.

Love this one as think it’s great to let #YorkshireHour be the first to know – plus all week I have been asking hubby Adrian what an elderflower looks like as I had fancied picking some!

Was completely baffled on the night as no idea why @YorkshirePantry had wrote the following tweet.

The Yorkshire Pantry‏@YorkshirePantry Not sure that mixing zombies and #yorkshirehour is a good idea. Marketing on one screen, severed hands and gore on the other…

But if you see the tweet earlier that night, it explains he was multi-tasking and watching The Walking Dead.

Thought the next tweet was very sweet of this Yorkshire mother. Yorks of Thirsk‏@yorkstea Please someone make my sons @GCussons day he’s only got 1 follower and that’s me #yorkshirehour It would be ace if we could get him a few more so anyone reading the blog, go on make him smile!

My last and one of my favourite tweets and what I think this should be the strap line for #YorkshireHour is: Rudi the Camper‏@RetroHolidays @YorksFarmShop #yorkshirehour rocks! But be warned – it’s highly addictive…Shh don’t tell anybody…

Vicky Yorkshire Farm Shop

www.yorkshirefarmshop.com

@YorksFarmShop – Twitter

YorkshireFarmShop – Facebook

07795663770

 

Thanks Vicky! I’m thrilled to bits to hear how #yorkshirehour is helping your fledgling business and I wish you all the very best!

I really enjoyed reading your post and I only have one thing to add to your summary, which is… We trended again this week! We were above the hashtag for the tweets relating to the big football match that was on at the same time. Oh, and if, like Vicky, you’re setting up a new business, don’t forget, Aspinall Ink can help with professional photography, website design, copy for websites, sponsored blogs, reviews and PR. Just drop us a line via our ‘contact us’ form.

Cheers, Angie





#Yorkshirehour: Week 13

31 05 2012

Our first ever Guest blogger: Ellen Davies http://www.twitter.com/@el_l_davies gives her experience of #Yorkshirehour

Well, where to begin? I’ve worked as a Civil Servant for just over 6 years now but I am looking for a fresh challenge by changing my career. My biggest problem has been that I’m not really sure what other fields of work I’d be good at so I’ve tried to focus on things I like the sound of.  After various careers advice sessions, the most useful piece of information I have taken away is to gain as much voluntary work as possible so I can see whether I’ll be good at the job as well as making lots of new connections and gaining knowledge from their experience.

I’ve been focusing on trying to gain marketing and social media experience so of course joining Twitter seemed an obvious choice.

Whilst learning the Twitter ropes, I stumbled across #yorkshirehour at around week 8.

I was fascinated by the concept of all these amazing Yorkshire people and businesses, getting together in one easy location so every Wednesday night since, I have popped on Twitter at 8pm to see what has been happening.

Through previous #yorkshirehour evenings, I have had the opportunity to do some work for three brilliant York businesses as well as meeting the co-founder of #yorkshirehour Angie Aspinall, who has given me some hints and tips on how to promote myself as well as the opportunity to join the #yorkshirehour group on LinkedIn.

Tonight, through Angie, I was honoured to be the guest blogger for #yorkshirehour. I’ve never done a blog before so I was a little apprehensive but excited none the less

I was overwhelmed by how fast paced it was. I’ve previously only dipped in and out of the hour and read tweets at the end of the night, so to see ’20 new tweets’ popping up on my screen as I frantically tried to reply to the lovely messages I was getting was a hard but exhilarating task!

It was touching to be asked questions about what I do and see my tweets being re-tweeted by people who genuinely want to help their fellow Yorkshire folk out.

At 9.15pm I was reliably informed that we had 3,024 tweets using #yorkshirehour but hopefully this will have grown in the time I’ve written this blog.

Some of my favourite tweets of the night have to be;

Phoenix Court‏@PhoenixCourt1

It’s good to hear this week that people in #yorkshire are more friendly than elsewhere in UK. Did we need telling? #yorkshirehour

 

MoorsInn‏@MoorsInn

@Lord_sugar should be looking at #yorkshirehour for a business partner, not at #apprentice candidates – so much good business going on here

 

Gift Gallery York‏@GiftGalleryYork

You’ve missed the first half @ellyfyork, but jump right in, the second half will be just as busy! #yorkshirehour

 

John Macleod‏@JMcEntrepreneur

Literally anything you may need for biz can be found here, why on earth would you go elsewhere? #Yorkshirehour

 

I also have to mention the fantastic Twitter banter that was going back and forth between @YorkMysteryPlays2012 and @YorkAdventurers during #yorkshirehour it really made me laugh.

Finally I’d just like to say thank you very much to my new followers and to all the people that gave me advice and support tonight.

I’ve lived in York all my life (31 and a bit years) and sometimes I’ve questioned whether it’s been a good thing not to have moved away. #yorkshirehour has confirmed I’ve made the right choice on staying put!





#Yorkshirehour: Week 8

25 04 2012

What a day for #Yorkshirehour! (Nearly as busy as Lucky Dog Tod’s week!)

Firstly, Helen was interviewed by REAL radio Yorkshire about how we developed Yorkshirehour – (although they edited out any mention of Aspinall Ink).  Helen did a great job of getting the main points across that this is about businesses connected with other businesses – and not about getting more Twitter followers for the sake of it. Well done Helen!

Secondly, we launched the new Aspinall Ink website – with integrated blog for #Yorkshirehour.

Thirdly, tonight, we didn’t trend and yet we had an amazing 4,467 by 9.37pm (when I checked the figures on Topsy). That is a lot of tweeting!

Top tweets:

Creative Calverley‏@cr8ivecalverley “Contribute to a world bunting making record attempt #whatsyourgoal “

Infinite Training‏@Infinite_Trng “Where did that #yorkshirehour go? I’m sure the clock speeded up!”

Rebecca Wilson‏@designsbyrlw “Blimey! #YorkshireHour almost as addictive as ‘Draw Something’…!”

If we get invaded by spammers and pornbots again next week, we may change the name of the hashtag – so, please stay tuned – or sign up for the RSS feed on the new blog. Hope to see you same time next week!





#Yorkshirehour: Week 6

11 04 2012

What can I say, Yorkshire Tweeters, you did us proud again tonight.  Although some of you started a bit early so, I’m not sure exactly how many tweets there were in the hour – there were 2,816  tweets using our hashtag tonight.  I can’t believe how this has grown.  From small acorns and all that, eh?

My favourite tweets of the night were:

Bernard MidgleyBernard Midgley ‏ @bernardmidgley

  • Who’s putting kettle on? Don’t want to miss a second of#yorkshirehour !
To which the reply came…

I do hope that was true.  I so love the idea of it!

  •  Wish I’d have discovered #yorkshirehour when it started at 8pm! Great way for people across the best region in the world to connect.#eyup

Oops!

I’ve exceeded my daily twitter allowance of tweets so I can’t say hello to my new followers.  Sorry about that!

Competition

So, have you entered the competition yet?  You only have until midnight tonight so, hurry!

To enter, post a comment below last week’s #Yorkshirehour blog post telling us what you like about #Yorkshirehour for a chance to win a ticket to next week’s Ion search – the advanced search marketing conference.  Many thanks to Blue Claw media for donating this excellent prize worth £159.

Anyone with a prize to donate for next week, please contact me.





#Yorkshirehour: Week 5

4 04 2012

Well folks, we had 1,383 tweets by the time I checked the stats on Topsy at around at 9.30pm. (And 1,480 by 10pm) What can I say?  Yorkshirefolk are great at tweeting, networking and chatting.  We seem to be going from strength to strength.  Thank you to everyone who joined in.

We had a few ‘non-Yorkshire’ people politely requesting if they could join in.  How nice!  (I hope I was especially nice to the Whisky people from Birmingham!)

My favourite tweets of the hour were these:

@Sophie_York Where I’m from every hour’s #yorkshirehour
@TipperandBob @TidyBetty Everything stops for #yorkshirehour. Good job we get fed before it starts
@LRWhisky We have no connections with Yorkshire but follow us if you like#whisky! We’re a #Birmingham based blog out to make friends!#Yorkshirehour (Yes, I’m blatantly hinting here!)
And – all tweets from @ClaireBabymu who is a top tweeter!  She just so obviously ‘gets’ the whole concept of #Yorkshirehour.  I particulalry liked this one: Shall I leave my wellies at the door? They’re a little wet #yorkshirehour who’s making a brew?
Since last week, I’ve had some great business developments which have come as a direct result of tweeting using #Yorkshirehour.
We went on #Rudisadventure at the weekend, courtesy of @Retroholidays and helped them out with some photos for their website (and some PR)

This slideshow requires JavaScript.

Networking not ‘following’

I did notice a few people using #followback alongside our hashtag: it would be best to avoid that as the Sunday night #followladder #followbus, etc fell foul of lots of spammers and pornbots as a result of having the word ‘follow’ in every tweet.  I’ve had some spam during Yorkshirehour - but I’m glad to say, not that much.  Could we woprk together to keep it that way, please?

Yorkshirehour is NOT about ‘follow me and I’ll follow back’.  I don’t automatically follow everyone back – as I’m looking for people to do business with – or to chat about shared interests.  I’m not interested in cars, football or rugby so I’m unlikely to follow people who tweet a lot about those things.  Outside of my day job and co-running Aspinall Ink, I like food, cooking, growing food and keeping chickens so, like tweet with others about such things.  I also enjoy tweeting with fellow WI members and sharing my WI Blog: http://www.thewi.org.uk/become-a-member/member-profiles-and-blogs/angie-aspinall

I like this comment on the blog last week from Martin  from Blueclaw media that said of Yorkshirehour:

 ”THIS IS THE NEW FORM OF POWER NETWORKING!”  That’s the message we need to get out there.

Don’t forget:

#Yorkshirehour is open for business - Wednesdays 8-9pm

A virtual place – but a real time – to promote your Yorkshire business

Please add comments here about any new clients, business links, etc that you’ve made as a result of #Yorkshirehour – we’d love to hear about it!

Thanks – and see you next week?

Angie and Helen

PS –  To enter our competiton, post a comment below telling us what you like about #Yorkshirehour before midnight 11th April 2012 to win a free ticket to Ion Search which takes place in Leeds on 18th April 2012.  The winner will be announced on April 12th 2012.





Clients, projects and testimonials

4 04 2012

We’re in the process of producing a brochure showcasing the range of work we’ve done in the past 12 months – PR, photos, journalism for:

- Holiday accommodation

- Cafes/restaurants/pop up tearooms/supperclubs

- Visitor attractions

- Product photos

Here’s a flavour of the brochure so far… ( Please click on a photo to enlargeand view as a full screen slideshow)

 








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