A taste of things to come?

16 05 2012

As travel writers, we are occasionally invited to events promoting certain hotels or destinations but Hotel Chocolat and Cap Maison’s latest gathering was something different – tantalising the taste buds as well as capturing the imagination.  This promotion boasted ‘rum and chocolate tasting’ to give guests a taste of their rum and cocoa indulgent holidays.  Could this job get any better?

Hotel Chocolat and Cap Maison have joined forces in order to attract foodies from around the world to visit the jewel of the Caribbean – St Lucia.  Choclatier, retailer, estate owner, restauranteur and hotelier, Angus Thirlwell explained the concept behind the holidays and how the hotel in the Hotel Chocolat family came into being.

He spoke with such passion about the Rabot estate where Hotel Chocolat’s cocoa is grown and the beautiful island of St Lucia and how a book from the 1920s inspired him to explore the idea of Hotel Chocolat growing their own cocoa – which no other chocolatiers seem to do any more – and then on to the development of the hotel.  But being a passionate, driven entrepreneur, he didn’t stop there: Angus and co-founder Peter Harris also created spa and restaurant.

Being environmentally conscious, the Hotel Chocolat team likes to let nothing go to waste and they have created some innovative cocktails incorporating the pulp from between the pod and bean.  Apparently, they make a mean Mojito:  now that I would like to try!  In the Boucan restaurant too, the chef uses the pulp, which reportedly tastes like lychees, in his exotic recipes.  Cacao is featured as a seasoning throughout the menu in creative, innovative and subtle and subtle ways.

In the spa too, the theme continues with offers of ‘gentle cacao exfoliation, fresh local cacao and banana face mask and then cacao butter hydration’ and the bananas are also grown on the estate, naturally.

Guests interested in cocoa production are invited to chat with anyone who works on the estate at any time but a holiday to Hotel Chocolat would not be complete without the ‘Tree to bar experience’ – a guided tour which offers guests the unique opportunity to see the whole chocolate production from planting, propagating, growing, harvesting, roasting and blending.  But, best of all, guests can roast their own beans and produce their very own chocolate bars and truffles.  Now, what serious foodie could resist that?  But, this special holiday is not just about chocolate: there’s also diving, sailing, hiking and of course – rum!

Cap Maison Director, Adam Gobat, explained his that his wish to tempt foodies to his native St Lucia stemmed from his desire to create something truly special for their guests.  The Cliff at Cap restaurant , like the Buchan, is atypical because it is not a ‘hotel restaurant’, but a ‘stand alone’ restaurant, attracting locals and non-residents in addition to guests at Cap Maison and Hotel Chocolat.

Cap Maison is located in the north of St Lucia and boasts some of the best beaches on the island and some of the best views of those beaches are from the roof terraces on Cap Maison’s luxury villas.  Cap Maison’s Rum and Cocoa holiday includes a rum appreciation evening at Cliff at Cap’s rum bar.   And, having sampled both rum flavoured chocolates and four different pairings of chocolate and rum – under John West’s  expert guidance – I can honestly say it’s a combination which really works.  The twelve year old rum slips down like a good cognac and I can imagine easily slipping into the routine of drinking this as an after dinner digestif.

This year, Hotel Chocolat is bringing over some of the farmers to visit the flagship stores in the UK.  We would love to be there to photograph that experience.  And if the welcome we received from staff at the Manchester store was anything to go by, they can be sure of a warm welcome.

Listening to Angus and Adam speak so passionately about St Lucia was enough to make me want to visit – even before I’d seen the photographs of luxury lodges and villas or tasted the rum and chocolate combination.  Now, I have to say, it’s top of my ‘must visit’ list.  Rum and chocolate holiday anyone?  Yes, please!





Yorkshirehour: Week 9

2 05 2012

I’m so pleased with how #Yorkshirehour is going – and I know Helen is too. You’ve all really entered into the spirit of this free business networking opportunity. There’s so much genuine interaction taking place not just within the hour, but throughout the week too. We do all seem to be getting some great business connections out of it. Let’s keep up the good work!

We trended again this week! The highest I saw us at was number 5. Did anyone see it go higher? When I checked the stats at 9.20pm, Topsy said we’d had 3,825 tweets with our hashtag and by 9.30, there had been 4,172.

People keep asking for us to extend beyond an hour – but if you stay on Twitter after 9pm, you’ll see the timeline littered with tweets from spammers and pornbots – especially when we’ve trended – so, that’s why we keep it to an hour. The exception might be Yorkshire Day. Let Helen and I have a think about that one…

Also, just to let you know, we’ve been chatting about the idea of linking a business event we were planning here at Aspinall Ink – ‘Social media for beginners’ – with a #Yorkshirehour tweet up. Perhaps Yorkshire Day would be the best day for it – or the nearest Saturday? Any thoughts? Please add a comment to the blog. If someone provided a venue for free, it would bring the costs down… but we’d need somewhere that could provide audio visual equipment. We’d be looking for a West Yorkshire venue. Do let us know if the idea appeals to you.

There were lots of great tweets again this week. My favourites were:

Kirsty Baigent‏@KFTUPhotography All this #YorkshireHour is making me want Yorkshire Puddings!!

Susan Briggs‏@Dales_Tourism how can you possibly get all that’s brilliant about #yorkshirehour in one little tweet?

LeedsCityStyle‏@LeedsCityStyle This time last week LCS’s twitter was not even created & then BOOM #yorkshirehour got us 34 followers! We have now added 100 to that! HAPPY!x

And this one, I’d like to echo: #yorkshirehour … & thank you to our amazing non-yorkshire followers for enduring with good hearts – whilst we tweet like crazy! It must be a real pain for people who follow me to be on Twitter during Yorkshirehour if they’re not actually taking part – and for that I apologise! Another reason to keep it to one hour a week!

I look forward to tweeting with you all during the week. Have a good one!

Cheers

Angie

 





#Yorkshirehour: Week 8

25 04 2012

What a day for #Yorkshirehour! (Nearly as busy as Lucky Dog Tod’s week!)

Firstly, Helen was interviewed by REAL radio Yorkshire about how we developed Yorkshirehour – (although they edited out any mention of Aspinall Ink).  Helen did a great job of getting the main points across that this is about businesses connected with other businesses – and not about getting more Twitter followers for the sake of it. Well done Helen!

Secondly, we launched the new Aspinall Ink website – with integrated blog for #Yorkshirehour.

Thirdly, tonight, we didn’t trend and yet we had an amazing 4,467 by 9.37pm (when I checked the figures on Topsy). That is a lot of tweeting!

Top tweets:

Creative Calverley‏@cr8ivecalverley “Contribute to a world bunting making record attempt #whatsyourgoal “

Infinite Training‏@Infinite_Trng “Where did that #yorkshirehour go? I’m sure the clock speeded up!”

Rebecca Wilson‏@designsbyrlw “Blimey! #YorkshireHour almost as addictive as ‘Draw Something’…!”

If we get invaded by spammers and pornbots again next week, we may change the name of the hashtag – so, please stay tuned – or sign up for the RSS feed on the new blog. Hope to see you same time next week!





#Yorkshirehour: week 7 and trending!

20 04 2012

In its seventh week, Yorkshirehour was trending on Twitter for most of the hour.  That means we were one of the top topics talked about on Twitter in the UK between 8pm and 9pm on Wednesday.  That’s quite some achievement for something which, only eight weeks before, was an merely an idea/aspiration in the minds of two people – Helen Massey and me.  We’ve come a long way together in a very short time so, thank you to all the #Yorkshirehour tweeters!

We had 2,603 tweets mentioning #Yorkshirehour by 9.40pm this week.

My favourite tweets this week were all from one tweeter! @Calderdalelife:

I’m gonna grab a custard cream or 3 to keep my blood sugar up for #yorkshirehour

#yorkshirehour is just the best of Yorkshire transported to cyberspace :-)

“Great idea made reality by #yorkshirehour folk putting the social in social media!”

I’d quite like that as a new strapline:

Yorkshirehour, putting the ‘social’ into social media.

What do you think?

I also liked these tweets:

Yorks of Thirsk‏@yorkstea@Aspinall_Ink 1st time on #yorkshirehour and received email re promising new wholesale customer !” (I’d love to see more comments like this on the blog!  So, if #Yorkshirehour has boosted your business, please share the good news!)

Matt Bellingham‏@matt_bellinghamEee by gum, #yorkshirehour is trending! Let’s celebrate our northern-ness!”

Davina Jane Turner@digthatgarden@Aspinall_Ink OMG, I’ve only just got over my first one last week. Couldn’t stop talking about it.”

Congratulations to last week’s (one-off) competition winner @tfp_Steph who won the ticket to the Ion Search conference in Leeds.

Thank you for all the ‘get well wishes’ – they really cheered me up!

Next week, I’ll be launching the new Aspinall Ink website during #Yorkshirehour and it will be the new home for the #Yorkshirehour blog so, please tune in for that.

See you all next Wednesday between 8pm and 9pm.  Latecomers always welcome!

For newbies: How #Yorkshirehour works





#Yorkshirehour: Week 6

11 04 2012

What can I say, Yorkshire Tweeters, you did us proud again tonight.  Although some of you started a bit early so, I’m not sure exactly how many tweets there were in the hour – there were 2,816  tweets using our hashtag tonight.  I can’t believe how this has grown.  From small acorns and all that, eh?

My favourite tweets of the night were:

Bernard MidgleyBernard Midgley ‏ @bernardmidgley

  • Who’s putting kettle on? Don’t want to miss a second of#yorkshirehour !
To which the reply came…

I do hope that was true.  I so love the idea of it!

  •  Wish I’d have discovered #yorkshirehour when it started at 8pm! Great way for people across the best region in the world to connect.#eyup

Oops!

I’ve exceeded my daily twitter allowance of tweets so I can’t say hello to my new followers.  Sorry about that!

Competition

So, have you entered the competition yet?  You only have until midnight tonight so, hurry!

To enter, post a comment below last week’s #Yorkshirehour blog post telling us what you like about #Yorkshirehour for a chance to win a ticket to next week’s Ion search – the advanced search marketing conference.  Many thanks to Blue Claw media for donating this excellent prize worth £159.

Anyone with a prize to donate for next week, please contact me.





New look for WI Members’ blogs

4 04 2012

I am loving the new look pages for my WI blog!  Please check this out:

http://www.thewi.org.uk/become-a-member/member-profiles-and-blogs/angie-aspinall





#Yorkshirehour: Week 5

4 04 2012

Well folks, we had 1,383 tweets by the time I checked the stats on Topsy at around at 9.30pm. (And 1,480 by 10pm) What can I say?  Yorkshirefolk are great at tweeting, networking and chatting.  We seem to be going from strength to strength.  Thank you to everyone who joined in.

We had a few ‘non-Yorkshire’ people politely requesting if they could join in.  How nice!  (I hope I was especially nice to the Whisky people from Birmingham!)

My favourite tweets of the hour were these:

@Sophie_York Where I’m from every hour’s #yorkshirehour
@TipperandBob @TidyBetty Everything stops for #yorkshirehour. Good job we get fed before it starts
@LRWhisky We have no connections with Yorkshire but follow us if you like#whisky! We’re a #Birmingham based blog out to make friends!#Yorkshirehour (Yes, I’m blatantly hinting here!)
And – all tweets from @ClaireBabymu who is a top tweeter!  She just so obviously ‘gets’ the whole concept of #Yorkshirehour.  I particulalry liked this one: Shall I leave my wellies at the door? They’re a little wet #yorkshirehour who’s making a brew?
Since last week, I’ve had some great business developments which have come as a direct result of tweeting using #Yorkshirehour.
We went on #Rudisadventure at the weekend, courtesy of @Retroholidays and helped them out with some photos for their website (and some PR)

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Networking not ‘following’

I did notice a few people using #followback alongside our hashtag: it would be best to avoid that as the Sunday night #followladder #followbus, etc fell foul of lots of spammers and pornbots as a result of having the word ‘follow’ in every tweet.  I’ve had some spam during Yorkshirehour - but I’m glad to say, not that much.  Could we woprk together to keep it that way, please?

Yorkshirehour is NOT about ‘follow me and I’ll follow back’.  I don’t automatically follow everyone back – as I’m looking for people to do business with – or to chat about shared interests.  I’m not interested in cars, football or rugby so I’m unlikely to follow people who tweet a lot about those things.  Outside of my day job and co-running Aspinall Ink, I like food, cooking, growing food and keeping chickens so, like tweet with others about such things.  I also enjoy tweeting with fellow WI members and sharing my WI Blog: http://www.thewi.org.uk/become-a-member/member-profiles-and-blogs/angie-aspinall

I like this comment on the blog last week from Martin  from Blueclaw media that said of Yorkshirehour:

 ”THIS IS THE NEW FORM OF POWER NETWORKING!”  That’s the message we need to get out there.

Don’t forget:

#Yorkshirehour is open for business - Wednesdays 8-9pm

A virtual place – but a real time – to promote your Yorkshire business

Please add comments here about any new clients, business links, etc that you’ve made as a result of #Yorkshirehour – we’d love to hear about it!

Thanks – and see you next week?

Angie and Helen

PS –  To enter our competiton, post a comment below telling us what you like about #Yorkshirehour before midnight 11th April 2012 to win a free ticket to Ion Search which takes place in Leeds on 18th April 2012.  The winner will be announced on April 12th 2012.








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